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It's time to leave your conventions of luxury in the rear window. BMW X1 is all about having fun. So it's chock full of the performance and technology features modern drivers need. The latest edition of the BMW X1 packs also has all the interior comforts the brand is known for while staying prepared for adventure. How else could BMW coined the phrase "Sports Activity Vehicle?" Check out the car's sweet moves and stylish looks in this clip below.

No matter how hot the weather gets this summer in the Chattanooga, TN area, you can count on models like the 2015 BMW X5 SUV to keep you cool. Sink into its cool leather seats, crank the air conditioning, and enjoy the perfect escape from your hectic daily routine.

 

Keeps you cool in every situation: The #BMW #X5

A photo posted by BMW (@bmw) on Aug 13, 2015 at 12:15am PDT

Nothing shouts freedom out like driving a thrilling ride with the top-down. We have plenty of cool convertible models here at our Chattanooga, TN BMW dealership, so come on over and explore your options. We'll let you know when we get some stunning BMW 4 Series Convertibles here, just like this one that would make American legend Hunter S. Thompson proud. Check it out, then explore the available 2015 BMW 428i models in different configurations.

"Freedom is something that dies unless it's used." - Hunter S. Thompson #BMW #4series Convertible pic.twitter.com/Go1js6kLH2

— BMW (@BMW) August 5, 2015…

BMW ConnectedDrive is all about making your life easier, whether that means connecting you to apps, accessing services via your phone, or digitally enhancing your vehicle's safety features. With this option, your car is now smarter than ever, enabling it to provide you with the support you need, when you need it most, in whatever situation might arise.

Struggling to keep the kids both contained and entertained while travelling? BMW ConnectedDrive can even help you keep the coyotes quiet with apps like myKIDIO, featuring movie, tv show, and audiobook content based on preferences already established in your smartphone or…

We'll start this blog with a question: where to? When you daydream at work or when your mind goes elsewhere on the drive home, where are you? As summer creeps around the corner, our team at BMW of Chattanooga wants to make sure you're headed for the sunset behind the wheel of the perfect adventure companion- the new BMW 3 Series Touring, or anything from our BMW 3 Series for that matter. Take…

Drifting potential, that is. The BMW M235i is a dynamic, powerful drifting machine that has been wowing crowds for quite a while now. A little less than a year ago, they proved that there is such a thing as synchronized drifting, and needless to say, we were impressed here at BMW of Chattanooga along with the rest of the world. Want to see for yourself? Check out the video with over 14 million views below!

If that's not impressive, we're not sure what is. This feat impressed crowds in South Africa for the Driftmob show. BMW is attempting…

You already know that the BMW M4 has garned amazing reviews, and now we want to clue you in to the extent of its high-performance potential.

The BMW M4 and the rest of the BMW M Series pack on the performance to begin with, but did you know that you can retrofit your M model with special components for aerodynamics, drivetrain, cockpit, and chassis? Watch a fully-loaded M4 in action:

From light alloy wheels to…

Outtakes and gag reels are always a highlight of a film-going experience. They offer an opportunity to laugh at the human error that occurs on set. In the spirit of this, BMW has released a video of outtakes from their upcoming Super Bowl spot. Featuring Katie Couric and Bryant Gumbel, the ad looks to be great, but the outtakes are even better. It is great to see the human side of these two icons of…

The Consumer Electronics Show in Las Vegas may have only lasted three days, but it left an impression for certain. We got to see some great technology from all areas, including the automotive world. The BMW i3 was at its best and showcased the innovative technology which is only second to the fact that it also is an electric car.

Two couples were even treated to a test drive of the i3 to see how…