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The BMW Group will participate in the Frieze New York art fair for the sixth consecutive year, and they have a lot of exciting things up their sleeve. From May 5 to 7, BMW will host a special Art Talk and Design Talk at the Soho House. Visitors can relax in the unique BMW lounge, and admire the brand’s own masterpiece on display, the BMW i8 MemphisStyle. Guests will also get to ride around in luxury in a convoy of BMW 7 Series cars in lieu of a typical shuttle service.

The BMW i8 MemphisStyle is one-of-a-kind. It mixes…