In Their Own Words

Hear What Our Customers Have to Say


Dear Joe Craton, Senior Sales Staff,
"...I fear my first speeding ticket may be looming in my future! You were so professional and knowledgeable and made us feel so comfortable. I have to admit that I have always despised shopping for new cars, because of the pressure and lack of interest from sales personnel we have experienced multiple times in the past at other dealerships. You have changed all that. Our time spent with you was most enjoyable, not to mention the bistro and big screen TV!"  -Amy J.

"...I must take the time to call out the exceptional service from each member of your team. Not once did I feel as if they were trying to "pull one over on me" as many dealers are known for. Thanks so much for having a first class staff!" - Robert K.

Dear Joe Craton, Senior Sales Staff,
"...Your time and patience tracking down information, answering questions and working on our behalf was greatly appreciated. ...We love the driving experience we've had in our BMWs, but the excellent service and customer care are what build loyalty for your brand. Thanks again for taking such good care of us and rest assured that we will recommend you and BMW of Chattanooga to our friends and family." - Philip M.

Dear Joe Craton, Senior Sales Staff,
"After several months of searching and visiting other BMW dealerships, you quickly located the BMW we had been searching for. The entire process was flawless due to the excellent service and professionalism from the entire staff. We both agreed your presentation and test drive of the car was superb." - David and Tara J.

"I have been a satisfied customer of BMW of Chattanooga since 1989 when I bought my first 3 Series. ...I continue to buy BMW's because I get exactly what I pay for, a car that does what I expect it to do when I need it. ...If there is ever a problem, the Sales Department takes care of it immediately with prompt, efficient and courteous service. ...As always I am very happy with the car, the service and the sales department." - Deborah F.

"I take this opportunity to compliment you on your dealership and your employees. ...Over the past 17 years, I have never had any of my BMW's serviced anywhere but your dealership. The nicest thing about your service is that the vehicle actually gets repaired when you bring your vehicle in, and unless some part has to be ordered, you do not have to return again and again with the same problem. Desmond Hagan, one of your service representatives is one of the very nicest people I have ever met. ...Although I understand that car repair is never supposed to be a joyful activity, the satisfaction that you get from knowing that Desmond is telling you the truth and you can count on his word is invaluable." - Ronald W.

"You often wonder how someone will be in sales after the sale has been made. How will they be toward you when you are back in the dealership with "nothing to buy?" Mr. Craton made sure that we are happy with our purchases, helped with normal service issues, and in one instance when there was damage from an accident personally took care of our vehicle like it was his own and us like we were family." -  Stephen B.

Dear Otis Jenkins, Client Advisor,
"I just wanted to let you know how very much I love my new 328.  It's beautiful and perfect. It and you were well worth the drive from Knoxville to Chattanooga.  You are wonderfully professional, yet still very genuine and kind.  Thank you so much for a pleasant buying experience."- Dessie & Tim R.

"Thank you for a wonderful car buying experience for our first BMW.  We have purchased many vehicles in the past from other dealers, but never treated like part of the family.  Mr. Otis Jenkins went over the car in detail with us; he answered all questions thoroughly and treated us as peers.  He took his time to make sure we were getting exactly what we wanted, and to make sure we knew exactly what we were getting.  Mr. Jenkins and the Sales Team treated us with respect and courtesy.  You have been awarded our word of mouth advertising.  We will definitely see you again!" - Steven & Emily B.

Dear Isabel Ober, Client Advisor,
"Thank you for your "special" welcome and sincere helpfulness in purchasing our "2nd" BMW.   We have a new car, but most importantly a new and special friend-You!.  Thank you again!" -  Debi & Rich H.

"...when I arrived, Desmond had my paperwork and loaner car ready and waiting. It's professionals like Desmond that make me feel I made the right choice in purchasing my BMW at BMW of Chattanooga." - Mark P.


Dear Desmond Hagan, Service Advisor,

"I noticed that you discounted the price on several of the items on my invoice...thank you for that. Thank you for loaning me the Z4 to drive while you serviced my car...you folks always get the highest customer satisfaction rating from me because of the courtesy and exceptional service that I receive." - Bob S.